Communication is Critical at All Stages of Marketing
Even before going to market many companies are trying to get some funding in order to create their dream. Communicating the value proposition with the angels and the venture capital group is critical...
View ArticleReap the Benefits from Direct Marketing
Are you’re considering the idea of direct marketing to reach the right customers? While direct mail marketing is considered a traditional type of marketing, direct marketing doesn’t have to be the...
View ArticleMarket Research is Necessary to Measure what a Community Needs
Before you launch a new product or service, have you conducted the research necessary to make sure that what your plan addresses is actually needed? In some industries, it is required that an...
View ArticlePinterest is Predicted to Drive more Business than Facebook
If you have been using Pinterest as a marketing website, you may be on to something. At least as compared to marketing with Facebook. How are you using Pinterest to promote your products or services?...
View ArticleUniversity of California Rebrands with Attitude
The University of California has relaunched its brand with with a huge change to it’s logo. Watch this launch video to see the quick version. RSS readers click here for the link. Although they’ve...
View ArticleBlue is the Marketing Color of the Year for 2013
During the Color Marketing Group’s conference this past fall, blue was announced as the color for 2013. The colors are proprietary to the group, so the photo that you see above is one that is okay to...
View Article5 Tips for Branding and Marketing in the New Year for 2013
Are you ready for 2013? Do you have your marketing plan in place? Outlined your stair steps to sales for new clients to existing products or existing clients to new services? What are the tools and...
View ArticleResearch Potential Markets by Household Income in the USA quickly with this...
Are you considering entering a new geographic market? Want to expand into another area but aren’t sure of the household income? This tool may help you with your market research. Rich Blocks Poor Blocks...
View ArticleTwelve Points to Consider When You Choose a Marketing Consulting Services Firm
In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892. More than 50% increase… By 2007, the government census statistics show 23,895. Almost doubled in 10...
View ArticleAccepting Credit Cards with Your Cell Phone: Square versus the Triangle for...
Looks like Square is starting to cut into PayPal’s turf. I wrote about taking credit cards with your cell phone using the Square a couple of years ago and now PayPal (owned by eBay) has launched the...
View ArticleTrade Show Marketing Checklist to Review your Trade Show Booth Now
Do you have your another trade show coming up in the next few months? Or is this year your very first attempt at a trade show? Whether you’re an experienced brand manager going to your 25th marketing...
View ArticleWhat Key Points Business Owners Ought to Consider When Re-Naming and...
Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value. Expensive, yes. But sometimes very necessary....
View ArticleBaby Clydesdale Has My Vote for Best Commercial for 2013 Super Bowl 47
My favorite commercial is the Baby Clydesdale: It’s got heart strings, cuteness, just a little bit of branding and even some audience participation. You can name the baby by tweeting #clydesdales...
View ArticleI’ll be on the Entrepreneurs Club Radio Show Monday Feb 4, 2013 at 4 pm
I’ll be talking with Kip Marlow, host of the Entrepreneurs Club Radio Show about Branding today – Monday February 4 at 4:30 pm Eastern Standard Time. The Entrepreneur Club Radio Show runs every...
View ArticleWhat Small Business Owners Can Learn From the 2013 Super Bowl Ads – Podcast
On Monday I was interviewed on the Entrepreneur’s Club Radio Show. You can listen to the program on your computer: Kip Marlow’s Entrepreneurship Radio Show interview with Chris Brown on the Super Bowl...
View ArticleCould Your Business Benefit from a Valentine’s Day Marketing Campaign Like This?
Ever used a holiday promotion for your business? Even a company that sells business to business can benefit from a creative campaign that is executed with sound criteria. Sarah Kicinski, Vice President...
View ArticleAre You Getting the Best Bang for Your Buck with Your Marketing Dollar?
What’s the best way to spend the marketing dollar to get more customers? Isn’t that the fundamental question in marketing? Supporting sales is what marketing is all about. “Follow the money” is a good...
View ArticleIs Marketing and Branding Responsible for Obesity in America?
As a marketer, at first I was upset, but now I feel there is a huge marketing opportunity. When marketers hang their heads in shame – it’s an opportunity for NPD – new product development! After...
View ArticleNew Technologies Improve Marketing Products and Services
This past week I was impressed with two new technologies that makes marketing a new product or service better. 3-D Printing: This 3-D printing looks like it is going to change a lot of things. Shipping...
View ArticleThe Best New Product Concepts Are Born from Problems
Take one problem. Add some ideas. Talk to a few people who know how to get things done. Take a risk. It’s the beginning of a recipe for a great concept for new products and services. I recently was...
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